K-beauty trends are ever-changing. Products that were a hit last year may be less popular now. Here we identified 3 most significant trends that dominate the K-beauty industry in 2021. The interest and demand for such products is expected to grow beyond 2021.
1
Clean Beauty Trend
2
Nutritional Health Trend
3
Customisation Trend
Clean Beauty
Very often, consumers are confused on what is clean beauty. This is because it is an unregulated term and each brand may have a slightly different take on what it means. Here are references from some of the biggest companies in the world.
“For us to consider a product “clean,” it’s got to be free of the following ingredients: parabens, phthalates, sodium lauryl sulfate, silicones, polyethylene and polypropylene (microbeads), metallic aluminum, triclosan, talc, mineral oil, petrolatum, formaldehyde, toluene, and chemical sunscreens (such as oxybenzone, avobenzone, and octinoxate).” – Allure U.S.
Safe for people and the planet, clean means that a beauty product should have considered human and environmental health, using a nontoxic element as a baseline and plant-based ingredients for active results. – Harper’s Bazaar
In the review period, most of the focus of clean beauty trends has been on eliminating harmful ingredients and using more natural products to support skin health. Over the forecast period, however, companies will shift their focus slightly, incorporating sustainability, environmental sensitivity and ethics into their products – Euromonitor
In short, we will summarize clean beauty in a simple statement; with sustainability in mind, ramp up on the natural ingredients and avoid the harmful ones.
Shop for natural essential oils - Scentori
Nutritional Health Trend
The covid-19 pandemic has driven trend towards products that support skin immunity. Not only food products saw an increase in such trend, cosmetics products have taken a turn towards products with greater focus on health and immunity. It is expected that brands incorporate functional food and microbiome-related ingredients into skin care products.
Featured product:
Natori Probiotics FM Complex BG
Natori Bifida Ferment FT HD
Natori Hokkaido Grape FM EX HD
Customisation Trend
Customisable products are on the rise. An example is Blend Own, a Korean brand that uses 55 kinds of genetic analysis to create optimized skin care unique to the individual’s current skin condition. They offer a subscription service, keeping an update on the consumer’s skin condition with adjusted advice given every two months.
View our 2 product lines that provides customisation services:
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