In this article, we will share insights on the latest fragrance trend in 2022.
1. Greener Fragrances
Raw materials crisis pushes brands to the sustainability space.
In the aim of retaining the real smell of things and to curb the raw material crisis, scents are recreated in the lab, reducing the need to crop the plant. This also means that synthetics are regaining their popularity.
Top points of consideration:
- How are ingredients sourced?
- How are products manufactured?
- How are the products processed?
- Can this procedure be improved to reduce waste
Superscent FR-221465 Petit apple (EWG Green)
2. Functional Fragrances
Fragrance that boost mood, bring joy and capture different experience.
Scent development now involves added functions. A popular trend is mood enhancing fragrances that makes people feel better, more relaxed and joyful. More claims are required and the larger focus on the purpose of the fragrance means more neuroscientists may be involved in fragrances moving forward.
Scents that were proven to boost your mood:
Ylang Ylang, Vanilla, Citrus, Rosemary, Jasmine, Lavender
Ecoori Superscent Items
Superscent FR-40013 Urban forest
3. Popular Types of Scents in 2022
ESCAPIST AROMAS
The “no-passport” travel. Escapist scents are able to transport you to an entirely different place amidst the pandemic.
INDIE FRAGRANCES
Niche Perfumes from brands out of the traditional or major perfume houses. They bring uniqueness and exclusivity, satisfying the desire for individuality amongst consumers.
SKIN SCENTS
A new wave of clean-yet-sensual fragrances aims to emulate the intimate smells of the human body. Typically gender-neutral, and mostly described as warm, inviting, sexy (but not heavy), and clean (but not sterile).
SOULFUL AND SERENE
Spring fragrances that connects with your soul evoking emotions are trending now.
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